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Think Before You Ink!

Idea-rich Guides to Write, So They Will Read It...

by Bob 'Idea Man' Hooey

Think Beyond the First Sale

In life and especially in business we have numerous opportunities and some responsibilities to effectively share our ideas. As leaders in business or the community, our success, and perhaps our survival, is directly dependant on our ability to do so, quickly and productively.

“Effective writing communicates the message in a way that makes it easier for the reader to relate and react positively to what they (reader) understand. Effective writing is helped or enhanced by ‘charting-a-course’ to convey your message with impact.” Bob ‘Idea Man’ Hooey

Perhaps, like me, you have found the idea of capturing your words in writing a bit intimidating. I have written this writing primer, just for you. It is not intended to be the definitive work on writing, simply one writer’s thoughts and experience in this area; mine! Writing on purpose. Whether you are planning an oral presentation or working on something in a written format, doing your homework and defining your purpose is critically important. This is where you “THINK Before You Ink!”

Effective writing communicates your message in a way that makes it easier for the reader to relate and react positively to what they (reader) understand. Effective writing is helped or enhanced by ‘charting-a-course’ to convey your message with impact.

An effective memo, email, or sales letter is one that gets results. Business correspondence can enhance or alienate relationships. Well written brochures, sales literature, or websites entice people to act and explore opportunities to deal with you and your firm.


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Success Publications, a division of Creativity Corner Inc.)
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SuccessPublications (a division of Creativity Corner Inc.): Contact Canadian motivational, business and association keynote conference speaker and inspirational corporate trainer, Bob ‘Idea Man’ Hooey today, for your next employee motivational or training event. Contact Irene Gaudet to assist you in bringing your publication to life.

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